Kendrick Lamar and Dave Free Launch New Company pgLang

 

Kendrick shared three photos and a video on his Instagram page. Showing different pgLang logos and a direct link to pgLang, the website shows a video written and directed by Dave Free, who executive produced the “visual mission statement,” which boasts visual effects by way of a collaborative effort from Ethos, Andrew Finch, and Justin Johnson. The site reveals music, film, television, art, books, and podcasts as methods of communication. The company is described further as aiming to “build stories that are equally accessible and engaging, then fitting them within the best media

Here is the Mission statement:

As of 9.01am Pacific Time today, March 5th, 2020, pgLang is live. Created by Kendrick Lamar and Dave Free, this is a new multi-lingual, at service company. It is not a “record label”, a “movie studio”, or a “publishing house.” This is something new.

Lamar and Free’s new purpose at pgLang embodies something deeply personal to them. pgLang is at service to creators and projects that selflessly speak with, and for, the shared experiences that connect us all. “In this overstimulated time, we are focused on cultivating raw expression from grassroots partnerships,” says co-founder Free. Lamar simply says “Selfless. Reset.”

This  is  happening  now  because  the  media  landscape  is  rapidly  changing,  empowering audiences with choices like never before. Only a few contemporary creators have figured out how to speak the evolving language of this generation without fading into the white noise  or  pre-assigned  market  share. pgLang  is  designed  to  be  artist-friendly  above  all  else and embrace both quality and unconventional concepts. This ethos will be applied to an array of creators who will join pgLang, including authors, film and television directors, fine artists, producers, musicians, and blah, blah, blah… you have all heard this shit before.

Baby Keem, artist one partnering with pgLang, says, “Astronaut ideas. That is what I call the shit that I know I want but that stand alone. You know? Like, not everything has to ‘make sense’ to me in a rational way. This is how my mind stays fresh, by letting myself have my astronaut ideas and developing them even though it might confuse anyone else.”

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